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To lead causes not results

If running a business is an expedition, then data is your map. Lagging indicators show your trail so far, and leading indicators tell where to go next. Combine lagging and leading indicator data with

+6-8% EBITDA in a year results
+30% process efficiency results
95% faster decision making results

+30% revenue/employee in a year results

Improved leadership, efficiency, capability, culture results
This is Prioritio video

"With leaders get better tools to develop their leadership. It actually helps to understand what being a modern leader is."


- Antti Suikkanen, CEO
Leading vs. lagging indicators

Leading with Data

All businesses track their own bottom lines and balance sheets. Such data are lagging indicators, in other words, measuring things that have already happened. The result of the work your team did 6, 12, or 18 months ago.

The data collected with are leading indicators, things that are causing the seen measured results. This data will help you to make strategic decisions that will result in 6, 12, or 18 months in the future.

By combining leading and lagging indicators your perspective of leadership changes and the results will follow.

Culture, skills, processes, and motivation

How to Grow your Business with Data

Based on years of research, business development in practice, and the use of modern AI, helps you to understand the root causes behind your current situation. You'll find numeric values to some of the most crucial leading indicators. even gives you suggestions on what to do to improve your team's performance.

Learn your competitive advantages, find new opportunities, and turn weaknesses into strengths.

Secure your sustainable growth with data

"The best about - it's accessible and easy to start. I recommend it for all SME's looking for growth."

See case story

Tom Miller Head of Business Development, Tietoevry Credit
Start by listening to your team

It's Better to Know than to Guess

Business culture is Your company values in practice. If there are even slight conflicts between theory and practice among Your team, customers, and other stakeholders, you'll have a problem. Sooner or later.

Leader's job is to lead

As a leader, it is Your responsibility to build healthy company culture. To do so, You need to know how your team is doing. How motivated, skilled, and supported they are in their daily work? Do they have the tools, time, and resources to succeed?

Your team also knows how Your business is doing. What's under the hood when it comes to customers, partners, and processes? So, whatever goals You want to achieve, start by listening to Your people first.

Why start with people?

Many business founders and leaders, especially in startups and SMEs, tend to try to do everything themselves. That easily leads to micromanagement which is a true killer of motivation, and creativity.

Nobody can scale a business without a team – but building a team is more than just hiring people.

The key to any valuable interaction is trust. And when forming a team nothing builds trust like the mutual experience of care. That's why asking Your team how they're doing is crucial. And then act accordingly!


Keep the flywheel rolling

It is recommended to repeat the 6-9 week process to measure the development.


  • Access crucial and reliable business data
  • Prioritize data into concrete actions
  • Find the root causes and bottlenecks for development


  • Set shared measures and indicators
  • Involve everyone in a transparent process
  • Monitor that targeted resources are making the desired impact


  • Involve digital technologies and data for competitive advantage
  • Recognize and prioritize key business objectives for sustainable growth
  • Be on the pulse of operations globally